As part of its retail-led growth strategy, Coach opened its first dedicated coach .These children swear store is the sixth coach store to open in the UK. Coach, which is headquartered in London and listed on the London Stock Exchange, was founded in 1856.Coach has unveiled its new ad campaign. Reinforcing its rich heritage, the new print ad features iconic Brits wearing spring summer 2009 collection. Shot in a garden in England, the series of color images are all anchored in outerwear and innovations of the infamous Coach outlet, including the new black and white check inspired by the Coach The Beat fragrances.
Coach Group today announced its profits for the six months ended 30 September 2008 were up 3%. The company's retail revenue was up 21% (14% underlying) and comparable store sales saw growth of 3%. Wholesale revenue was up 23% (15% underlying) and the Americas, Europe and Emerging Markets all performed strongly where there was double digit growth in most regions, except Spain. The company noted, however, that trading has become more difficult since the start of the third quarter, particularly in the United States. Coach Handbags stated there was growth in all product categories and non-apparel was up 20% to contribute 31% of revenue.
Christopher Bailey, Coach's Creative Director, told WWB: "This campaign reflects the true heritage of coach coats, the iconic check and dour British attitude. I wanted the mood to be gentle, relaxed, romantic and about a quiet, beautiful sense of luxury." Newly expanded categories of denim and sport for men and women will also feature in the campaign, as well as accessories for women including the Coach Wallets .